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This tag is associated with 5 posts

5 Netbooks Compared

5 Netbooks Compared

It seems like every manufacturer and their night-watchman’s dog is producing the latest ‘want’ gadget. In the early days, the decision was almost as simple as ’shall I get the Eee PC in black, or in white’?

Now there are so many variables in dozens of permutations and from every Big Corp. electronics firm you can think of that some guidance may be required before putting your money down.

Cast-Iron Book Proposals

Cast-Iron Book Proposals

So you think you have an idea for a non-fiction book that will fly. You colleagues think it’s a decent idea. But ask yourself if a publisher thinks it’s good enough to give you a nice advance, commission the book, and publish and disseminate it.

Before you’ve even written your book, you could save your self a lot of heartbreak and late nights by writing a knock-out proposal. A strong proposal can get your past the first fence, but there are no guarantees.

Look anywhere on Google, and you’ll find an outline of what editors are looking for. Research shows that there are a general 4 killer questions that any self-respecting publishing house will measure your proposal against.

Profitable Yellow Pages [Part 2]

Profitable Yellow Pages [Part 2]

You get one chance in Yellow Pages. So make the main content of your advert convert potential clients into paying. Don’t waffle. Just give the reader enough information to be interested enough to call you instead of your competitors. Tell them as much as they need, but don’t over-egg your pudding.

Write a better brochure

Write a better brochure

Sit down and clearly define what your topic is for this brochure. Not for some other strategy, not for some global solution. For this brochure. Be specific. Is the brochure about an all-in-one solution? Or a learning system? Is it a new range of drainage pumps?

How to write a great advertisement

How to write a great advertisement

Libraries of books, shelves of DVDs and countless websites have spouted on endlessly about what makes a good advert. Only someone who is short-sighted by the dream of awards, or the adulation of their peers, would not adjudge a successful advert to be this: one that sells.