So you think you have an idea for a non-fiction book that will fly. You colleagues think it’s a decent idea. But ask yourself if a publisher thinks it’s good enough to give you a nice advance, commission the book, and publish and disseminate it.
Before you’ve even written your book, you could save your self a lot of heartbreak and late nights by writing a knock-out proposal. A strong proposal can get your past the first fence, but there are no guarantees.
Look anywhere on Google, and you’ll find an outline of what editors are looking for. Research shows that there are a general 4 killer questions that any self-respecting publishing house will measure your proposal against.
With many subjects, the writer may consider themselves the ‘expert, imparting their knowledge to the lucky reader’.
You get one chance in Yellow Pages. So make the main content of your advert convert potential clients into paying. Don’t waffle. Just give the reader enough information to be interested enough to call you instead of your competitors. Tell them as much as they need, but don’t over-egg your pudding.
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