Business

How Do I Get Better at Technical Writing? Part 2

By Editor ⋅ May 21, 2009 ⋅ 2 comments

With many subjects, the writer may consider themselves the ‘expert, imparting their knowledge to the lucky reader’.

How Do I Get Better at Technical Writing?

By Editor ⋅ May 20, 2009 ⋅ One comment

3 Simple Steps to Overcoming the Hurdles to Good Technical Writing

Profitable Yellow Pages [Part 2]

By Editor ⋅ May 8, 2009 ⋅ 2 comments

You get one chance in Yellow Pages. So make the main content of your advert convert potential clients into paying. Don’t waffle. Just give the reader enough information to be interested enough to call you instead of your competitors. Tell them as much as they need, but don’t over-egg your pudding.

Profitable Yellow Pages [Part 1]

By Editor ⋅ May 7, 2009 ⋅ One comment

Before progressing, think about what you would class as a success. Basically, for small businesses, any ad that pays for itself should be considered a success. The thought of this might send shivers down the spines of the more ambitious businessperson.

Are they listening?

By Editor ⋅ May 3, 2009 ⋅ One comment

In addition to explaining your own stories, you can also take articles that have been written in your specialty’s trade magazine or web sites, and adapt them for your recording.

What’s in the audio?

By Editor ⋅ May 2, 2009 ⋅ Post a comment

Consider if you were a small business owner, and you asked me what I did, and I told you that. Wouldn’t you be interested in my services? Most will follow that up with “how do you do that?” - that’s what I want them to say, and I reply with a couple of easy techniques they could use.

Recording artist

By Editor ⋅ May 1, 2009 ⋅ Post a comment

With an audio recording of your best, most considered presentation on the work (consulting, engineering, dentistry) that you do, you will have a powerful tool to distribute to any interested parties that can persuade them, on their own time, when you are not there.

Our Favourite Keyboards

By Editor ⋅ May 1, 2009 ⋅ Post a comment

In tandem with out ‘Best Mouse You Ever Loved’ article, the same bunch of home-workers and office-bound colleagues were pressed(!) to tell us what their favourite keyboard was.

So, what’s what why? Wha///

By Editor ⋅ April 27, 2009 ⋅ Post a comment

I want the little man and woman to succeed.
I am the little man and woman, and I want to succeed too.
I want the guy who runs my local dry cleaners to get more for the effort he is putting in. He is putting in a lot of effort. He is an ex-accountant. He decided to [...]

Testimonials without clients?

By Editor ⋅ April 25, 2009 ⋅ Post a comment

Imagine you seen an offer for a dry cleaning service. You haven’t used it yet, because you think the dry cleaners doesn’t open the hours you are passing the door, since you are busy business-person.

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