Before progressing, think about what you would class as a success. Basically, for small businesses, any ad that pays for itself should be considered a success. The thought of this might send shivers down the spines of the more ambitious businessperson.
Libraries of books, shelves of DVDs and countless websites have spouted on endlessly about what makes a good advert. Only someone who is short-sighted by the dream of awards, or the adulation of their peers, would not adjudge a successful advert to be this: one that sells.
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