Editor
Write a better brochure
Sit down and clearly define what your topic is for this brochure. Not for some other strategy, not for some global solution. For this brochure. Be specific. Is the brochure about an all-in-one solution? Or a learning system? Is it a new range of drainage pumps?
How to write a great advertisement
Libraries of books, shelves of DVDs and countless websites have spouted on endlessly about what makes a good advert. Only someone who is short-sighted by the dream of awards, or the adulation of their peers, would not adjudge a successful advert to be this: one that sells.
Are they listening?
In addition to explaining your own stories, you can also take articles that have been written in your specialty’s trade magazine or web sites, and adapt them for your recording.
What’s in the audio?
Consider if you were a small business owner, and you asked me what I did, and I told you that. Wouldn’t you be interested in my services? Most will follow that up with “how do you do that?” - that’s what I want them to say, and I reply with a couple of easy techniques they could use.
Recording artist
With an audio recording of your best, most considered presentation on the work (consulting, engineering, dentistry) that you do, you will have a powerful tool to distribute to any interested parties that can persuade them, on their own time, when you are not there.
So, what’s what why? Wha///
I want the little man and woman to succeed.
I am the little man and woman, and I want to succeed too.
I want the guy who runs my local dry cleaners to get more for the effort he is putting in. He is putting in a lot of effort. He is an ex-accountant. He decided to [...]
Testimonials without clients?
Imagine you seen an offer for a dry cleaning service. You haven’t used it yet, because you think the dry cleaners doesn’t open the hours you are passing the door, since you are busy business-person.
Who will buy your services?
The only logical thing to do to achieve this trust, is to rely on any relationships of trust you already have, within your own personal network. That personal network is the key to getting clients fast and the foundation for many of the tactics that follow.
Starting out
You are not in the business of providing (eg.) a dry cleaning or business consulting practise, but you are in fact in the business of marketing a dry cleaning or business consulting practise, then you’ll begin to see income.
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