Archive for 2009
How to write a great advertisement
Libraries of books, shelves of DVDs and countless websites have spouted on endlessly about what makes a good advert. Only someone who is short-sighted by the dream of awards, or the adulation of their peers, would not adjudge a successful advert to be this: one that sells.
Choosing a Desk for Your Home Office
Choosing a desk for your home office should meet the two pre-requisites of saving you time and effort, and possible ‘money’ as a bonus. Who wouldn’t like that kind of ’sit back and make money’ bargain?
Are they listening?
In addition to explaining your own stories, you can also take articles that have been written in your specialty’s trade magazine or web sites, and adapt them for your recording.
What’s in the audio?
Consider if you were a small business owner, and you asked me what I did, and I told you that. Wouldn’t you be interested in my services? Most will follow that up with “how do you do that?” - that’s what I want them to say, and I reply with a couple of easy techniques they could use.
Most Recommended Mice
Asking friends and colleagues to recommend their favourite peripherals is always fun. This is what they liked the best, after many man-hours of hammering. “Just click on Kenny’s mice!”
Recording artist
With an audio recording of your best, most considered presentation on the work (consulting, engineering, dentistry) that you do, you will have a powerful tool to distribute to any interested parties that can persuade them, on their own time, when you are not there.
Our Favourite Keyboards
In tandem with out ‘Best Mouse You Ever Loved’ article, the same bunch of home-workers and office-bound colleagues were pressed(!) to tell us what their favourite keyboard was.
So, what’s what why? Wha///
I want the little man and woman to succeed.
I am the little man and woman, and I want to succeed too.
I want the guy who runs my local dry cleaners to get more for the effort he is putting in. He is putting in a lot of effort. He is an ex-accountant. He decided to [...]
Testimonials without clients?
Imagine you seen an offer for a dry cleaning service. You haven’t used it yet, because you think the dry cleaners doesn’t open the hours you are passing the door, since you are busy business-person.
Who will buy your services?
The only logical thing to do to achieve this trust, is to rely on any relationships of trust you already have, within your own personal network. That personal network is the key to getting clients fast and the foundation for many of the tactics that follow.
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