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Archive for May, 2009

Notebook+Wallet=Wallbook? Um…Booket?..

Notebook+Wallet=Wallbook? Um…Booket?..

Make your own “Mega Shark vs Giant Octopus” of a Moleskine wallet. It’s like a giant beast of Bodmin with all the tack-ons you can shimmy in its hardback cover. Not only will you weight considerably more - your friends will like you more too.

Turn your iPhone into a remote control doohicky

Turn your iPhone into a remote control doohicky

One obvious shortcoming of the Air Mouse Pro is the lack of simple presentation controls. While controling Powerpoint is possible using the virtual mouse buttons, a simple specific interface would have made this a real winner.

Profitable Yellow Pages [Part 2]

Profitable Yellow Pages [Part 2]

You get one chance in Yellow Pages. So make the main content of your advert convert potential clients into paying. Don’t waffle. Just give the reader enough information to be interested enough to call you instead of your competitors. Tell them as much as they need, but don’t over-egg your pudding.

Profitable Yellow Pages [Part 1]

Profitable Yellow Pages [Part 1]

Before progressing, think about what you would class as a success. Basically, for small businesses, any ad that pays for itself should be considered a success. The thought of this might send shivers down the spines of the more ambitious businessperson.

Write a better brochure

Write a better brochure

Sit down and clearly define what your topic is for this brochure. Not for some other strategy, not for some global solution. For this brochure. Be specific. Is the brochure about an all-in-one solution? Or a learning system? Is it a new range of drainage pumps?

Buying a Lumbar Support

Buying a Lumbar Support

A lower back strain is one of the most common reasons for absences in the work places in the 21st century. This is possibly due to the number of desk-bound jobs we now do. And not getting up and about.

How to write a great advertisement

How to write a great advertisement

Libraries of books, shelves of DVDs and countless websites have spouted on endlessly about what makes a good advert. Only someone who is short-sighted by the dream of awards, or the adulation of their peers, would not adjudge a successful advert to be this: one that sells.

Choosing a Desk for Your Home Office

Choosing a Desk for Your Home Office

Choosing a desk for your home office should meet the two pre-requisites of saving you time and effort, and possible ‘money’ as a bonus. Who wouldn’t like that kind of ’sit back and make money’ bargain?

Are they listening?

Are they listening?

In addition to explaining your own stories, you can also take articles that have been written in your specialty’s trade magazine or web sites, and adapt them for your recording.

What’s in the audio?

What’s in the audio?

Consider if you were a small business owner, and you asked me what I did, and I told you that. Wouldn’t you be interested in my services? Most will follow that up with “how do you do that?” - that’s what I want them to say, and I reply with a couple of easy techniques they could use.